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“Marketing is a battle of perceptions, not products.”

Solutions for Healthcare Brands

Voice of Customer Research

Competitive Mapping & Analysis

Lost Buyer Insight Discovery

Your most delighted customers can teach you how to segment your market, improve your product roadmap and propel your brand story. Let's listen.

Lost Buyer Insight Discovery

Competitive Mapping & Analysis

Lost Buyer Insight Discovery

They say the best teacher is failure, but it can be tricky to uncover real insights on your own. Let Authentica uncover the hard truths that can drive change.

Competitive Mapping & Analysis

Competitive Mapping & Analysis

Competitive Mapping & Analysis

Where do you stand when your prospects are lining up their options? Let us audit your known (and possibly unknown) competitors to improve decision-making.

Brand Positioning

Buyer Personas & Value Propositions

Competitive Mapping & Analysis

Positioning is the singular place you occupy in the mind of your prospects. Authentica can hone that language and location in the most authentic way possible.

Buyer Personas & Value Propositions

Buyer Personas & Value Propositions

Buyer Personas & Value Propositions

Profiling your buyers is the foundation for sales team success. We can bring your buyers to life, while tying their wants and needs to your unique solution.

Sales Enablement Strategy

Buyer Personas & Value Propositions

Buyer Personas & Value Propositions

Does your sales team need more focus and direction? We can help them shine by arming them with the battlecards, playbooks and training they crave.

Content Strategy & SEO

Thought Leadership Narrative Mapping

Thought Leadership Narrative Mapping

Need help filling your pipeline with prospects actively searching for a solution like yours? We can develop the content strategy that will lead them to your front door.

Thought Leadership Narrative Mapping

Thought Leadership Narrative Mapping

Thought Leadership Narrative Mapping

Who is the face of your brand? Whether it's your CEO, Chief Medical Officer or Brand Ambassadors, we'll curate a messaging platform that connects your prospects with what you stand behind. 

Strategic Brand Planning

Thought Leadership Narrative Mapping

Strategic Brand Planning

Every marketing team could use a little help now and again. Whether your launching a product or finessing your brand story, Authentica is a trusted extension of your team.

What phase of marketing do you need support in today?

Market Research

Planning & Execution

Market Research

  • Qualitative Research (IDIs)
  • Insight Development
  • Competitive Intelligence
  • Analysis of In-House Research

Brand Strategy

Planning & Execution

Market Research

  • Brand Positioning
  • Segmentation
  • Value Propositions
  • Buyer Personas
  • Message Mapping
  • Portfolio Taxonomy
  • Alignment Workshops

Planning & Execution

Planning & Execution

Planning & Execution

  • Launch Planning
  • Quarterly Activity Prioritization
  • Content Strategy
  • SEO Planning
  • Thought Leadership Development
  • Narrative Platform Mapping
  • Sales Enablement

Let's get started!

Email us today

Discover your truth.

Insights & strategy for transformational healthcare brands

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